1950s
The 1950’s brought the arrival of direct mail, a development that was to have the biggest impact on the business so far. Mass market selling through the post meant that envelopes would be used in a new way. As a selling vehicle. And, once again, Castiglioni saw the opportunity to respond. Having continued to purchase the latest and best equipment, and with a heritage no other manufacturer could match, Castiglioni was more than capable of meeting the unprecedented level of demand. Such was the company’s level of expertise by this point that anything the marketing teams could dream up, thanks to Castiglioni, they could fulfil. In other words, whatever a customer wanted, they got. And in that respect, nothing has changed.